Dare To Stand-out

God has made us all unique. Every human being has something that is not there in the rest of us. Still, we imitate, or try to imitate, others to make ourselves look like one in the herd that we value the most. Why do we do this? Is it so hard to maintain our own identity? Is it necessary to become a commodity? I don’t think so!

Humans tend to live in a group. It’s a natural instinct; I guess; and, undoubtedly it is even safer. And, I think that is the precise reason we don’t believe in standing out of the crowd. Don't be surprised if in coming years, a big majority of middle-class-and-above people all over the world have quite similar lifestyles. Consequently, we would land up “commoditizing” ourselves to be a part of our “beloved” crowd, which would then span on a global scale. Thanks to the global media, which are bringing us closer for good as well as for bad reasons. To some extent, this commoditization would definitely result good results, but, at the cost of our diversity, or, perhaps, at the cost of our uniqueness.

From a business perspective and for businesses worldwide, the more commoditized people will become, the easier it would be for businesses to sell their products and services at reduced transaction costs, which would be effected because of standardized processes that would cater to the needs and wants of all of us, at once. The sheer volume and automation would bring production costs down. And, it’s a no-brainer to guess what challenges businesses would face, if people become more of themselves.

That’s just one of the precise reasons why super-high-end brands do flourish and charge obscene amount of money for their products and services, and run-of-the-mill products and services give discounts round the year, to maximize their volume of sales, because doing so brings the production costs lower per unit, resulting in higher economic profit per unit. You see, getting commoditized is like losing your uniqueness. Did I talk any rocket science? Obviously not! So, do you agree? You must not completely, otherwise you would be me!! And, I prefer to be unique. :-)